Google Business Profile Optimization Checklist for Dispensaries
If you’re looking for ways to expand your cannabis business and connect with more customers, creating a Google Business Profile (formerly known as Google My Business or GMB) is an essential step. GBP is a powerful resource that is especially important for dispensaries because of how it can significantly improve the visibility of your brand […]
Best Cannabis POS Systems for Dispensary Ecommerce
Best Cannabis Ecommerce Platforms for Dispensaries in 2025 Looking to launch or upgrade your cannabis dispensary’s online ordering system? Choosing the right e-commerce platform is critical for your success. The best cannabis ecommerce platforms do more than display your menu; they integrate seamlessly with your POS system, ensure compliance, streamline delivery and pickup operations, and […]
SEO Tools We Actually Use
Running an SEO agency means you’re only as good as your tools. At Evergreen Digital, we’ve tested dozens of platforms, apps, and software solutions to find what actually works for driving results. Here’s our honest breakdown of the tools we use every single day to deliver SEO success for our clients. SEO Analysis Tool Stack […]
Google Finally Says YES to Cannabis: What This Historic Pilot Program Means for Your Cannabis Business
After 25+ years of saying NO to cannabis, Google finally said YES. I honestly never thought I’d see this day. 🌲 🌲 🌲 The Moment Everything Changed On August 20, 2025, Google dropped what might be the biggest news the cannabis industry has heard in years. For the first time in the company’s history, they […]
What to Look for in a Cannabis Digital Marketing Partner
Having a successful cannabis company doesn’t only require a great product, but also a superior marketing strategy. In this day and age where new cannabis companies emerge every year, positioning your product on the market the right way is extremely important. That being said, focusing on digital marketing requires both time and expertise. Moreover, with […]
Cannabis Marketing 101
Cannabis Marketing 101: How To Reach Your Target Audience and Boost Your Brand As the cannabis industry continues to grow globally, cannabis companies must differentiate themselves in a highly competitive market. However, advertising cannabis in the US faces significant challenges due to its federal illegal status. Many conventional advertising channels are off-limits for cannabis-related products, […]
Why AI Just Made SEO Impossible to Ignore for Cannabis Dispensaries
Rethinking Search: AI’s Disruption and the Cannabis SEO Opportunity Many people in the cannabis industry have been wondering if AI will take over or even eliminate the need for SEO. The answer is finally clear, thanks to big moves from OpenAI and insights from thought leaders like Dan Petrovic. SEO isn’t dead. In fact, it’s […]
Has AI Killed Local Search for Dispensaries? A Reality Check for Cannabis SEO in 2025
Has AI Replaced Local Cannabis SEO? If you’ve cruised cannabis marketing forums or LinkedIn lately, you’ve probably seen hot takes like Brady’s: “Has AI killed local search for dispensaries? No, it hasn’t. At least not yet. Google Business Profile and your maps rankings still matter the most for cannabis retailers.” Brady’s spot on! And as […]
The Complete Google Business Profile Guide for Cannabis Dispensaries: Do’s, Don’ts & Local SEO Strategies
Running a successful dispensary means more than just having quality products and knowledgeable budtenders. In today’s digital landscape, your Google Business Profile (GBP) can make or break your dispensaries local SEO performance and ultimately determine whether customers find you or your competitors. After over 8 years optimizing Google Business Profiles for cannabis dispensaries across Michigan […]
Harnessing the Power of Cannabis Digital Marketing: Insights from Brady Madden and Beyond
In the rapidly evolving cannabis market, understanding the nuances of digital marketing is not just beneficial; it’s crucial. This post delves into the potent blend of cannabis and digital marketing strategies underpinned by the insights of Brady Madden from “The Highlight Podcast.” Discover why this article is a must-read for anyone in the cannabis industry […]