Revolutionize your web presence with the top website platforms for Cannabis Companies
Looking to establish a strong online presence for your cannabis company? The right website platform can make all the difference. With the right platform, you can set your cannabis brand up for success both now and in the future. Don’t let the overwhelming task of creating a digital presence hold you back – explore the best website platforms for cannabis companies and make your brand stand out in the digital world!
Effective online marketing can be a game-changer for cannabis businesses aiming to succeed in today’s market. It’s crucial to have a solid website platform that does more than showcase your brand and products. It also needs to incorporate seamless online shopping and enable you to attract customers with engaging, evergreen content writing and SEO strategies.
In this article, we’ll explore the four most popular website platforms for cannabis businesses, highlight their respective advantages, and evaluate their user-friendliness.
The first CMS on our list is the e-commerce platform Shopify. Shopify is especially useful for beginners in e-commerce due to its user-friendly e-commerce builder, which allows you to build your shop in just a few steps.
While anyone can set up an online store and sell their products on Shopify, the platform allows only US-based merchants to sell hemp-derived CBD products. For the marijuana side of things with dispensaries, Shopify isn’t always the best solution as many are using Dutchie, or other third-party shop providers, thus rendering the e-comm features from Shopify useless as your orders won’t be going through their platform. But you still can build your website portion on the site.
Eligible merchants need to register and get approved by Shopify to be able to use the templates, apply useful marketing tools, integrate shipping, and incorporate payment processing. Keep in mind that if you have a CBD store on Shopify, you’ll need to get approved by a third-party payment processor as the proprietary Shopify Payment method won’t be available for these types of products.
Shopify is an advantageous platform for cannabis businesses due to the following reasons:
- It’s easy to use. Shopify can be used by users without any experience with website builders as a result of its simple drag-and-drop editing tools;
- You can dropship. Since the platform is integrated with Oberlo and Spocket, you can easily dropship your products;
- You can legally sell CBD products. Since CBD products that contain less than 0.3% THC are legal on a federal level in the US, you can sell them through Shopify;
- Shopify Plus. This feature allows you to easily contact the Merchant Success team which can give you tips on how to sell your CBD products on their platform.
Another familiar name and the second CMS on our list is WordPress, that’s used by over 40% of websites worldwide. While it was initially used to create blogs, nowadays, WordPress is used by a lot of companies that want to create a website for their business.
The platform’s popularity is due to its user-friendly website builder, superior security, a plethora of design options, SEO plugins, and a lot of other features and functionalities that will benefit cannabis companies that want to grow their business.
WordPress is free to use and can be easily downloaded and set up. You can also choose between several plugins that can increase the functionality of your website and make it stand out in the competing cannabis market.
When it comes to creating online stores, WordPress has a CMS platform that allows you to create, edit, and publish your content. Furthermore, the platform offers endless opportunities for customization, so you can make your site as unique as you want it to be. And you can even create membership websites, forums, portfolios, resumes, as well as social networks.
With its no-code website-building technology, WebFlow is a visual CMS that’s suitable for both beginners and experienced developers alike. The interface of the platform is pretty similar to Photoshop, so if you’re familiar with Photoshop, you’ll find WebFlow especially easy to use. You can build your website but also host it on WebFlow, which is an added benefit.
No Code Ease
The platform also gives you tips on improving your SEO strategy with fully customizable SEO settings, so you can make the most out of it. You can even customize your domain to increase your discoverability and brand awareness. Finally, the platform is ideal for users who want to have added security since it uses SSL, backups, and security monitoring.
Finally, we have BigCommerce, a platform that offers limitless options for customization and is incredibly easy to use as a result of the drag-and-drop page builder.
What’s most appealing to users is that BigCommerce is a SaaS (Software as a Service) platform, meaning it allows cannabis companies to create a website ad shop and arrange a payment method, but also includes optimization and focuses on the design aspect. The platform works with a variety of different payment processors, which isn’t the case for many other platforms.
Brand, Design & Mobile friendliness
Utilizing the platform offers more than just powerful online branding and design services. Businesses can also take advantage of mobile-friendly design support. Improve your online presence and mobile accessibility in one. From responsive designs to user-friendly interfaces, the platform is designed to empower businesses to succeed in today’s fast-paced digital landscape.
What’s most important is that the platform has incorporated FDA compliance solutions and markets a wide variety of regulated CBD products.
BigCommerce also allows buyers to connect across multiple channels, which means you can have cross-channel commerce and lead your potential buyers from Instagram, Facebook, and Pinterest with your marketplace.
Finally, the platform has excellent SEO features and you can use them to add meta descriptions to your content, edit page titles and headers, and so on.
Choosing the best website platform for your cannabis business can be a daunting process, however, if you take into consideration the information we’ve provided above about the best and most popular platforms, you’ll know where to start. And if you have a bigger budget, you can always hire an experienced development team and build your platform from scratch. Establishing a budget and a strategy is essential to select a service that meets your requirements and goals. Additionally, after developing your website platform, it’s imperative that prospective customers can locate you on the web.
This is where cannabis SEO comes in. Evergreen Digital specializes in optimizing websites, elevating their ranking in search engine results to improve traffic and drive sales. With our expertise, we can help you increase your online presence and grow your business. An effective website platform, a cannabis SEO strategy, and a reliable cannabis marketing agency are essential to running a successful cannabis business.