SEO Tools We Actually Use
Running an SEO agency means you’re only as good as your tools. At Evergreen Digital, we’ve tested dozens of platforms, apps, and software solutions to find what actually works for driving results. Here’s our honest breakdown of the tools we use every single day to deliver SEO success for our clients. SEO Analysis Tool Stack […]
Cannabis Marketing 101
Cannabis Marketing 101: How To Reach Your Target Audience and Boost Your Brand As the cannabis industry continues to grow globally, cannabis companies must differentiate themselves in a highly competitive market. However, advertising cannabis in the US faces significant challenges due to its federal illegal status. Many conventional advertising channels are off-limits for cannabis-related products, […]
Why AI Just Made SEO Impossible to Ignore for Cannabis Dispensaries
Rethinking Search: AI’s Disruption and the Cannabis SEO Opportunity Many people in the cannabis industry have been wondering if AI will take over or even eliminate the need for SEO. The answer is finally clear, thanks to big moves from OpenAI and insights from thought leaders like Dan Petrovic. SEO isn’t dead. In fact, it’s […]
Has AI Killed Local Search for Dispensaries? A Reality Check for Cannabis SEO in 2025
Has AI Replaced Local Cannabis SEO? If you’ve cruised cannabis marketing forums or LinkedIn lately, you’ve probably seen hot takes like Brady’s: “Has AI killed local search for dispensaries? No, it hasn’t. At least not yet. Google Business Profile and your maps rankings still matter the most for cannabis retailers.” Brady’s spot on! And as […]
The Complete Google Business Profile Guide for Cannabis Dispensaries: Do’s, Don’ts & Local SEO Strategies
Running a successful dispensary means more than just having quality products and knowledgeable budtenders. In today’s digital landscape, your Google Business Profile (GBP) can make or break your dispensaries local SEO performance and ultimately determine whether customers find you or your competitors. After over 8 years optimizing Google Business Profiles for cannabis dispensaries across Michigan […]
Getting More Out Of SEO & Marketing Budgets By Resolving “Execution Debt”
In today’s competitive business landscape, organizations of all sizes face a common challenge that rarely appears on balance sheets but significantly impacts bottom lines: Execution Debt™. This concept, explored in-depth during an enlightening conversation on the Unscripted SEO podcast with host Jeremy Rivera and guest Chris Scott of Boschetto Consulting, represents a universal […]
The Intersection of SEO and PPC: Key Insights from PPC Expert Lisa Raehsler
In this special feature for Evergreen SEO Services, we explore the evolving relationship between SEO and paid search. Host Jeremy Rivera sits down with PPC expert Lisa Raehsler to discuss AI’s impact on search results, cross-channel marketing strategies, and economic considerations for digital campaigns. As specialists in comprehensive digital marketing solutions, we’re committed to bringing […]
Ultimate Guide to Cannabis SEO & AI
In recent years, we’ve seen a boom in business within the cannabis market, and it won’t stop any time soon. According to forecasting reports, the cannabis market is expected to be worth around $176 billion in 2030 due to rapidly accelerating legalization efforts across the United States. Due to this increased growth, now is the […]
What Evergreen Content is and How it Can Help Your Cannabis Business
In the highly competitive cannabis industry, creating valuable and engaging content is crucial for establishing a strong online presence and attracting customers. Many businesses, however, don’t understand that creating various types of content is equally as important, especially those that can offer long term value. One type of content that can offer long-term value to […]
11 Best Cannabis Business Directories
Due to the intense competition in the cannabis market, distinguishing your brand from others has never been more critical. Since cannabis companies are limited in marketing their products, investing in SEO and content marketing is crucial to stay on top. And if you’re a cannabis business owner looking to improve your digital marketing game, you’re […]