I recently joined Austin from E-Coffee with Experts to talk about where SEO is actually headed in the age of AI Overviews, ChatGPT, and generative search. Not the hype version. The practical one.
We got into how my team executes SEO deliverables differently than we did even a year ago, how brands earn mentions inside ChatGPT and Gemini, and why a human in the loop still beats fully automated audits and content workflows every time.
We also covered the real risk of AI content sprawl. “Content is king” never meant “publish more content,” and that’s truer now than ever. I’d rather see a brand nail its bottom-of-funnel pages that actually convert before chasing top-of-funnel traffic that doesn’t.
A few other things we dug into:
🌲 Why Reddit and social listening now shape what LLMs say about your brand
🌲 Why digital PR and sentiment matter as much as backlinks
🌲 How thought leadership from CEOs and executives feeds directly into AI trust signals
🌲 Practical steps for auditing your site and fixing cannibalized content
If you run SEO for a local business, an agency, or an e-commerce brand, there’s something in here for you.
Watch the YouTube video here 👇 or download on whichever your favorite podcast platform is:
