About Evergreen Digital
Search Growth for Hard-to-Market Industries
Evergreen Digital is an SEO and AI search agency that helps businesses in regulated and competitive industries turn search visibility into customers, leads and revenue.
Ad restrictions, compliance rules and crowded local markets change how a business can grow. We build search strategies to work with those limits, across Google Search, Google Maps and AI platforms like ChatGPT, Gemini, and Google AI Overviews. We call it Search Everywhere Optimization.
Evergreen Digital at a Glance
- Founder: Brady Madden
- Experience: 15+ years in digital marketing, including 8+ years in cannabis
- Industries: Cannabis, wellness, local service providers and B2B
- Services: SEO, AEO / GEO
- Team: US primarily, also have multiple International team members
- Operations: Lisa Buffo
- Experience: Founder and CMO of the Cannabis Marketing Association
- SEO Specialist: Randi Bagley
- Experience: 14+ years in cannabis. Started in edible production, leveled up to marketing.
Built in Regulated Industries
Brady spent years in health and wellness marketing and selling nutritional supplements. He started on the hemp and CBD side of the cannabis industry where he was the Marketing Director for 6 e-commerce stores and a B2B website. After some time in the industry, Brady noticed how countless cannabis businesses either hire agencies that don’t understand the industry, or hire junior marketing employees who don’t have deep knowledge or experience with SEO, let alone the time to focus on it.
Brady founded Evergreen Digital to fix that by offering businesses in regulated markets like cannabis fractional access to top tier SEO talent who can operate as an extension of your marketing team. Giving these businesses access to leadership from SEO experts without the expense of hiring them internally.
Experienced People. Real Strategy.
We are deliberately not a high-volume agency. You work directly with the people that built your strategy. We understand your business, market and competitors before deciding where effort goes.
Rankings and traffic matter. Customers and revenue matter more.
Client Results
Health & Wellness Brand
VERTICAL:
Wellness CPG
Challenge
A teeth whitening device company had been creating content for a few years. Much of it was dated, not technically sound, and more than anything was not cohesively working together, and thus, they were primarily ranking for their branded terms only.
Solution
We helped them update, merge and enhance their existing content, as well as performed keyword and competitive research and used the data learned to put a content strategy together to get them ranking for more new, non-branded terms and topics.
Outcome
127% increase in non-branded organic traffic over the first 4 months of service
109% increase in non-branded organic impressions over the first 4 months of service
Cannabis Operator
VERTICAL:
Local Cannabis Dispensary
Challenge
The operator had two locations with a third opening. In its most competitive city, it ranked outside the top 20 in Google Maps and outside the top 20 organically for non-branded “dispensary” terms.
Solution
Evergreen Digital built the plan around on and off page tactics. Better entity connections were made off-site and on-page targeting high-value dispensary terms in each target city. Map listings were better optimized fro al 3 locations as well.
Outcome
Within six months, organic keyword rankings grew 159% and the location entered the Maps top 12. It now ranks in the top 5 organic listings and top 6 map listings, competing directly against major MSOs. The newer location reached the Maps top 3 within three months and, a year later, ranks #2 in Maps behind a major MSO and #1 organically. The third location ranks #1 organically and holds #1 to #2 in Maps against a much larger retailer.
Local Service Provider
VERTICAL:
Local Salon & Spa
Challenge
A 7 location Skin treatment and spa service business came to us with low visibility and diminishing new users in a few of their locations.
Solution
We took a local SEO focus on their lagging locations. Finding their location pages had not been built out fully, nor were they taking full advantage of their Google Business Profiles. We optimized their location pages, fully built out their Google Business Profiles, and helped them gain more links internally and externally for each location.
Outcome
174% YoY increase in organic traffic, plus 184% increase in new users.
Over an 8 month period, 134% increase in organic traffic, and 151% increase in new users.
Similar look to above but YoY. Over a year's time, organic traffic increased 269% with 300% being new users.
Cannabis Operator
VERTICAL:
Cannabis Dispensary
Challenge
A dispensary had been open for nearly a year and was getting little traffic for all 3 of their locations. They desired to rank higher in each location in order to capture more local traffic.
Solution
Through our process, we uncovered many technical errors which ended up being so bad we needed take a few extra months to essentially relaunch a new website. We addressed all of the errors, along with building out better, higher quality location pages designed to better support users. We also adjusted the terms being used on each of these pages to better align with the purpose of each page.
Outcome
After about 90 days, the site exploded with organic rankings and traffic, seeing 116.5% organic traffic growth, and 135% growth in organic impressions.
Cannabis Operator
VERTICAL:
eCommerce Hemp Retailer
Challenge
CBD e-Commerce brand looking to grow their organic traffic started working with us.
Solution
We noticed they seemed to have been impacted negatively by a recent algorithm update from Google. We went to work helping them optimize their content and remove the items that likely caused the algorithm to de-rank their website.
Outcome
As a result, this website saw an 82% increase in non-branded organic traffic over 6 months!
eCommerce
VERTICAL:
Sporting Goods Retailer
Challenge
An eCommerce paintball store wanted to increase their AI Overviews visibility along with mentions in AI tools for their store.
Solution
We re-wrote many product descriptions to make them more unique, placed strategic mentions and posts on Reddit, Quora and similar forums, got strategic products approved in google’s merchant center (those google would allow), wrote or re-wrote 10-15 new blogs focused on deeper level industry questions, reformatted much of their content making it more digestible and easier to cite, and re-built their menu with further detail and non-branded category terms.
Outcome
The results were 83% growth in Google’s AI overviews (225 keywords > 500+) all of which were highly relevant paintball questions.
50%+ growth in AI citations across Google, ChatGPT, Perplexity, Gemini and Copilot.
40+% growth in organic clicks and 22% growth in average CTR (click through rate).
Most important, revenue grew 33.4% during this period, and it was a seasonal down period for them as well!
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