Results
We've Delivered
Health & Wellness Brand
VERTICAL:
Wellness CPG
Challenge
A teeth whitening device company had been creating content for a few years. Much of it was dated, not technically sound, and more than anything was not cohesively working together, and thus, they were primarily ranking for their branded terms only.
Solution
We helped them update, merge and enhance their existing content, as well as performed keyword and competitive research and used the data learned to put a content strategy together to get them ranking for more new, non-branded terms and topics.
Outcome
127% increase in non-branded organic traffic over the first 4 months of service
109% increase in non-branded organic impressions over the first 4 months of service
Cannabis Operator
VERTICAL:
Cannabis Manufacturing
Challenge
A cannabis extraction company wanted to increase their organic traffic to increase leads to their website forms.
Solution
We noticed a lot of content that needed to be updated and SEO optimized, so we started with updating existing pages before moving on to create new content.
Outcome
Over about a year period, this company saw a 428% increase in organic traffic and a 74% increase in leads from form fills on their website.
B2B Company
VERTICAL:
Cannabis & Hemp Manufacturing
Challenge
A B2B cannabinoid emulsion supplier had little organic traffic and visibility for their target products. This meant they were bringing in little to no leads from their website.
Solution
We helped this B2B company strategically adjust their service pages, create new pages, as well as create content specifically designed for their audience.
Outcome
The result was organic traffic increased by 83% as well as increased leads by 45% and most important, lead quality.
Cannabis Operator
VERTICAL:
eCommerce Hemp Retailer
Challenge
CBD e-Commerce brand looking to grow their organic traffic started working with us.
Solution
We noticed they had been impacted negatively by a recent Google algorithm update. So we identified what had changed pre and post update to narrow our focus. Once we determined where the issues were, we attacked the issues in a prioritized fashion starting from tactics most likely to drive results.
Outcome
As a result, this website saw an 82% increase in non-branded organic traffic over 6 months!
Local Service Provider
VERTICAL:
Local Salon & Spa
Challenge
A 7 location Skin treatment and spa service business came to us with low visibility and diminishing new users in a few of their locations.
Solution
We took a local SEO focus on their lagging locations. Finding their location pages had not been built out fully, nor were they taking full advantage of their Google Business Profiles. We optimized their location pages, fully built out their Google Business Profiles, and helped them gain more links internally and externally for each location.
Outcome
174% YoY increase in organic traffic, plus 184% increase in new users.
Over an 8 month period, 134% increase in organic traffic, and 151% increase in new users.
Similar look to above but YoY. Over a year's time, organic traffic increased 269% with 300% being new users.
B2B Company
VERTICAL:
Product Packaging
Challenge
A packaging company was looking to increase their leads through organic search results and AI search.
Solution
We helped them further build out their menu of products offered with more products listed and new categories added. We also helped them earn strategic link placements and backlinks from quality industry platforms and sources.
Outcome
The result was 49% increase in leads YoY along with a 69% increase in combined leads and lead magnet downloads.
Health & Wellness Brand
VERTICAL:
eCommerce Retailer
Challenge
A supplement eCommerce store was looking to grow organic traffic as well as revenue.
Solution
We worked with them to upgrade the quality of their content, create new strategic content specific to their audiences questions, as well as update the site to meet SEO best practices.
Outcome
The result was 202% revenue growth over the first 6 months, and year over year they saw organic traffic increase by 152% with 212% revenue growth.
Cannabis Operator
VERTICAL:
Cannabis Dispensary
Challenge
A dispensary had been open for nearly a year and was getting little traffic for all 3 of their locations. They desired to rank higher in each location in order to capture more local traffic.
Solution
Through our process, we uncovered many technical errors which ended up being so bad we needed take a few extra months to essentially relaunch a new website. We addressed all of the errors, along with building out better, higher quality location pages designed to better support users. We also adjusted the terms being used on each of these pages to better align with the purpose of each page.
Outcome
After about 90 days, the site exploded with organic rankings and traffic, seeing 116.5% organic traffic growth, and 135% growth in organic impressions.
eCommerce
VERTICAL:
Sporting Goods Retailer
Challenge
An eCommerce paintball store wanted to increase their AI Overviews visibility along with mentions in AI tools for their store.
Solution
We re-wrote many product descriptions to make them more unique, placed strategic mentions and posts on Reddit, Quora and similar forums, got strategic products approved in google’s merchant center (those google would allow), wrote or re-wrote 10-15 new blogs focused on deeper level industry questions, reformatted much of their content making it more digestible and easier to cite, and re-built their menu with further detail and non-branded category terms.
Outcome
The results were 83% growth in Google’s AI overviews (225 keywords > 500+) all of which were highly relevant paintball questions.
50%+ growth in AI citations across Google, ChatGPT, Perplexity, Gemini and Copilot.
40+% growth in organic clicks and 22% growth in average CTR (click through rate).
Most important, revenue grew 33.4% during this period, and it was a seasonal down period for them as well!
Cannabis Operator
VERTICAL:
Local Cannabis Dispensary
Challenge
This dispensary desired to improve their organic traffic for their blog, as well as reach more cannabis tourists visiting their area and local markets.
Solution
We developed a content strategy around lower in the funnel terms related to cannabis products, as well as target various types of cannabis tourism.
Outcome
Over a years time, they saw 1,360% increase in organic blog traffic & increased visibility through higher rankings for cannabis tourism in their main local market.
Cannabis Operator
VERTICAL:
Local Cannabis Dispensary
Challenge
The operator had two locations with a third opening. In its most competitive city, it ranked outside the top 20 in Google Maps and outside the top 20 organically for non-branded “dispensary” terms.
Solution
Evergreen Digital built the plan around on and off page tactics. Better entity connections were made off-site and on-page targeting high-value dispensary terms in each target city. Map listings were better optimized fro al 3 locations as well.
Outcome
Within six months, organic keyword rankings grew 159% and the location entered the Maps top 12. It now ranks in the top 5 organic listings and top 6 map listings, competing directly against major MSOs. The newer location reached the Maps top 3 within three months and, a year later, ranks #2 in Maps behind a major MSO and #1 organically. The third location ranks #1 organically and holds #1 to #2 in Maps against a much larger retailer.