Best Cannabis Ecommerce Platforms for Dispensaries in 2025
Looking to launch or upgrade your cannabis dispensary’s online ordering system? Choosing the right e-commerce platform is critical for your success. The best cannabis ecommerce platforms do more than display your menu; they integrate seamlessly with your POS system, ensure compliance, streamline delivery and pickup operations, and help you attract customers through powerful SEO and marketing tools.
The cannabis e-commerce landscape has evolved significantly, with specialized platforms like Jane, Tymber, and Dutchie competing alongside adaptable solutions such as WordPress and Wix. Each platform offers distinct advantages depending on your dispensary’s size, technical resources, and growth goals.
In this comprehensive guide, we’ll compare the top ecommerce platforms for cannabis dispensaries in 2025, examining their key features, integrations, pricing, and ideal use cases to help you make an informed decision for your business.
WordPress for Cannabis Websites
WordPress powers over 40% of all websites globally, making it the most popular content management system. Initially designed for blogging, WordPress has evolved into a versatile platform that cannabis companies use to build everything from simple informational sites to complex ecommerce stores.
Why Cannabis Businesses Choose WordPress
WordPress appeals to cannabis retailers and brands for several compelling reasons:
Flexibility and Control: Unlike closed platforms, WordPress gives you complete ownership and control over your website. You can customize every aspect of your site, from design to functionality, without being locked into a proprietary system.
SEO Advantages: WordPress is built with clean, semantic code that search engines love. Combined with powerful SEO plugins like Yoast and RankMath, the platform makes it easier for cannabis businesses to rank higher on search engines and attract organic traffic. For an industry with advertising restrictions, strong SEO is essential to reaching cannabis consumers.
Cost-Effective: WordPress itself is free and open-source. You only pay for hosting, a domain, and any premium themes or plugins you choose. This makes it an attractive option for cannabis businesses watching their budget while still wanting a professional online presence.
Extensive Plugin Ecosystem: With over 60,000 plugins available, WordPress allows you to add virtually any functionality to your site, from ecommerce and booking systems to membership areas and compliance tools specific to the cannabis industry.
Building Cannabis Ecommerce on WordPress
For cannabis ecommerce, WordPress typically uses WooCommerce, the most popular ecommerce plugin for the platform. WooCommerce transforms your WordPress site into a fully functional online store with product management, shopping cart, and checkout capabilities.
Key advantages for cannabis retail:
- Customization: Create unique shopping experiences tailored to cannabis consumers
- Integration options: Connect with cannabis-specific tools, POS systems, and compliance platforms
- Content and commerce together: Combine educational content, blog posts, and SEO-optimized pages with your online store
- Scalability: Start small and grow your site as your cannabis business expands
Design and Functionality Options
WordPress offers nearly limitless design possibilities through thousands of free and premium themes. Cannabis businesses can choose from:
- Pre-built themes designed specifically for dispensaries and CBD brands
- Customizable templates that can be adapted to match your brand identity
- Page builders like Elementor or Divi that allow drag-and-drop design without coding
Beyond ecommerce, WordPress supports diverse website types that cannabis companies might need:
- Educational content hubs and cannabis blogs to attract organic traffic
- Membership sites for exclusive content or loyalty programs
- Forums and community platforms to engage cannabis consumers
- Portfolio sites showcasing products, grows, or brand partnerships
Security and Maintenance Considerations
WordPress requires more hands-on management than fully hosted platforms. Cannabis businesses using WordPress need to:
- Keep WordPress core, themes, and plugins updated regularly
- Implement security best practices and use security plugins
- Arrange reliable hosting with a provider that supports cannabis businesses
- Perform regular backups to protect your content and data
For cannabis retailers without technical staff, this maintenance requirement can be a drawback. However, managed WordPress hosting services can handle many of these tasks, and the platform’s flexibility often outweighs the added responsibility.
WordPress for Cannabis Dispensaries
THC dispensaries face unique challenges on WordPress. While the platform itself is cannabis-friendly, you’ll need to integrate specialized cannabis ecommerce solutions for compliant online ordering, menu management, and POS integration. Options include:
- Embedding Dutchie or Jane menus on your WordPress site
- Using cannabis-specific WordPress plugins that connect to your POS system
- Building custom integrations with platforms like Flowhub, BioTrack, or METRC
This hybrid approach allows dispensaries to maintain a content-rich, SEO-optimized WordPress site while leveraging specialized tools for the actual ecommerce and compliance requirements.
Best For: Cannabis businesses that prioritize SEO, content marketing, and complete design control. Ideal for CBD brands, cannabis media companies, and dispensaries willing to integrate third-party cannabis ecommerce solutions. Best suited for businesses with some technical capability or budget to hire WordPress developers.
Shopify is one of the most popular ecommerce platforms globally, known for its user-friendly interface and quick setup. For cannabis businesses, however, Shopify’s usefulness depends heavily on what type of cannabis products you sell and how you plan to manage online ordering.
CBD Ecommerce on Shopify
Shopify permits only US-based merchants to sell hemp-derived CBD products that comply with federal regulations (containing less than 0.3% THC). This makes Shopify a viable option for CBD retailers looking for an easy-to-implement ecommerce solution with robust marketing and inventory management tools.
To sell CBD products on Shopify, merchants must:
- Register and receive approval from Shopify to sell CBD products
- Work with third-party payment processors, as Shopify Payments does not support CBD transactions
- Ensure all products comply with federal hemp and CBD regulations
- Follow Shopify’s specific guidelines for marketing and selling CBD
Limitations for THC Dispensaries
For cannabis dispensaries selling THC products, Shopify presents significant challenges. The platform does not support direct sales of marijuana products, which means most dispensaries use specialized cannabis ecommerce platforms like Dutchie, Jane, or Tymber for online ordering and menu management.
Some dispensaries use Shopify to build their main website and brand presence while relying on cannabis-specific platforms for the actual ecommerce functionality. However, this approach means Shopify’s native ecommerce features remain largely unused, and orders don’t flow through the Shopify system. This creates a disconnect between your website and your actual sales operations.
Key Features for CBD Retailers
For eligible CBD merchants, Shopify offers several advantages that help cannabis businesses grow:
Ease of Use: Shopify’s drag-and-drop editor allows users to build professional online stores without coding experience or technical knowledge. The intuitive interface makes it accessible for cannabis retailers who want to focus on their products rather than wrestling with complicated technology.
Dropshipping Integration: The platform integrates seamlessly with dropshipping services like Oberlo and Spocket, enabling CBD businesses to expand their product catalogs without holding inventory.
Marketing and Analytics: Built-in marketing tools help cannabis companies reach customers through email campaigns, discount codes, and social media integration. The analytics dashboard provides insights to optimize your store’s performance and increase revenue.
Shopify Plus Support: For larger CBD operations, Shopify Plus provides access to a dedicated Merchant Success team that offers guidance on selling CBD products within the platform’s guidelines and best practices to help grow your cannabis business.
Apps and Extensions: Shopify’s extensive app marketplace allows you to add functionality for SEO, customer reviews, loyalty programs, and more to enhance the customer experience.
Payment Processing Challenges
The biggest obstacle for cannabis businesses on Shopify is payment processing. Since Shopify Payments does not support CBD products, merchants must find and integrate third-party payment processors willing to work with the cannabis industry. This adds complexity and often results in higher transaction fees than those of traditional ecommerce merchants.
Best For: US-based CBD and hemp retailers who need a straightforward ecommerce platform with strong marketing capabilities. Not suitable for THC dispensaries requiring cannabis POS integration, compliance tracking, or online ordering for marijuana products.
Webflow combines visual website building with professional-grade design capabilities, making it an attractive option for cannabis businesses that want complete creative control without writing code. The platform functions as both a website builder and hosting solution, streamlining your operations by keeping design, content management, and hosting in one place.
No-Code Design with Professional Results
The most appealing aspect of Webflow for cannabis retailers is its visual interface that eliminates the need for HTML, CSS, or JavaScript knowledge. The platform’s design environment operates similarly to Photoshop, making it intuitive for users with graphic design experience while remaining accessible to beginners.
Webflow provides ready-made templates that cannabis businesses can customize to match their brand identity. However, the real power lies in the platform’s flexibility. You can create sophisticated interactions, custom animations, and dynamic scrolling effects that enhance the customer experience and make your cannabis ecommerce site stand out in a crowded market.
This level of customization helps cannabis dispensaries:
- Build a distinctive brand presence that reflects your unique positioning
- Create engaging shopping experiences that drive repeat business
- Optimize user flows from landing page to checkout
- Design mobile-responsive layouts that work seamlessly across devices
Built-In SEO Tools for Cannabis Retail
Webflow includes robust SEO capabilities that help cannabis businesses improve their visibility on search engines. The platform offers fully customizable SEO settings for every page, allowing you to optimize meta titles, descriptions, Open Graph tags, and structured data without plugins or additional tools.
Key SEO features for cannabis ecommerce include:
- Custom domain setup to strengthen brand recognition and search rankings
- Clean, semantic code that search engines can easily crawl and index
- Fast page load times that improve both user experience and SEO performance
- Automatic XML sitemap generation
- 301 redirect management for site migrations
These built-in capabilities make Webflow particularly valuable for cannabis companies that understand the importance of organic search traffic but want to avoid the complexity of WordPress SEO plugins.
Enterprise-Grade Security and Reliability
Security is critical for any cannabis ecommerce platform, and Webflow delivers enterprise-level protection as standard. Every site hosted on Webflow includes:
- SSL certificates for secure, encrypted connections
- Automatic backups to protect your content and data
- Security monitoring to detect and prevent threats
- Fast, reliable hosting on a global CDN
- 99.99% uptime guarantee
For cannabis retailers handling customer data and processing transactions, these security features provide peace of mind and help maintain customer trust.
Considerations for Cannabis Dispensaries
While Webflow excels at website design and content management, it has limitations for full-scale cannabis ecommerce. The platform’s native ecommerce features are not specifically designed for cannabis retail operations and lack integration with cannabis POS systems like Flowhub, BioTrack, or METRC compliance tracking.
Cannabis dispensaries requiring online ordering, real-time menu updates, and POS integration should consider pairing Webflow with a cannabis-specific ecommerce solution or choosing platforms like Dutchie, Jane, or Tymber that offer native cannabis retail functionality.
Best For: Cannabis brands prioritizing design excellence and content marketing. Webflow is ideal for creating high-converting landing pages, informational sites, and brand experiences. CBD and hemp companies can use Webflow’s native ecommerce, while THC dispensaries should integrate with specialized cannabis ecommerce platforms for online ordering.
BigCommerce for Cannabis Ecommerce
BigCommerce stands out as a robust ecommerce platform offering extensive customization options paired with user-friendly design tools. The platform’s drag-and-drop page builder makes it accessible even for cannabis businesses without dedicated development teams, while still providing the flexibility that cannabis retailers need to build a distinctive brand presence.
SaaS Ecommerce Solutions Built to Scale
As a comprehensive SaaS (Software as a Service) platform, BigCommerce provides cannabis companies with everything you need to launch and manage an online store, from product catalog management to secure checkout and payment processing. Unlike many ecommerce platforms that limit payment options for cannabis businesses, BigCommerce integrates with multiple payment processors, giving dispensaries more flexibility in how they handle transactions.
The platform handles hosting, security updates, and technical infrastructure, allowing you to focus on running your cannabis business rather than managing servers and software updates.
Brand Control and Mobile-Optimized Shopping Experience
BigCommerce empowers cannabis retailers to create powerful online branding that reflects their unique identity in the cannabis industry. Every theme and template is mobile-responsive by default, which is critical when the majority of cannabis consumers browse and order cannabis online from their smartphones.
The platform’s design tools help you:
- Create a seamless shopping experience across all devices
- Build brand recognition with customizable storefronts
- Optimize the customer experience with intuitive navigation and fast-loading pages
- Enhance the customer journey from discovery to checkout
CBD and Hemp Compliance Features
For CBD and hemp retailers, BigCommerce offers built-in compliance features that help navigate FDA regulations and industry-specific requirements. The platform supports marketing and selling a wide variety of regulated CBD products, with tools designed specifically for businesses operating in heavily regulated markets.
Important note: BigCommerce is best suited for CBD and hemp ecommerce rather than THC dispensaries. Cannabis dispensaries selling THC products should explore cannabis-specific platforms like Dutchie, Jane, or Tymber that offer deeper integration with cannabis POS systems and state-specific compliance tools.
Omnichannel Integration for Cannabis Retail
BigCommerce enables true omnichannel commerce, allowing cannabis businesses to connect with customers across multiple platforms. You can integrate your online store with social media channels like Instagram, Facebook, and Pinterest, creating a unified shopping experience that drives customers from social discovery to purchase.
This cross-channel approach helps cannabis companies:
- Reach cannabis consumers where they already spend time online
- Streamline your operations with centralized inventory management
- Drive repeat business through consistent branding across channels
- Increase revenue by reducing friction in the customer journey
Best For: CBD and hemp retailers who need a scalable ecommerce solution with strong design flexibility and omnichannel capabilities. Not ideal for THC dispensaries requiring deep POS integration and state-specific cannabis compliance features.
Jane (I Heart Jane)
Jane has established itself as one of the leading cannabis ecommerce platforms since its founding in 2015. Designed specifically for dispensaries, Jane specializes in creating customizable branded menus and seamless integrations with the cannabis retail ecosystem.
What Makes Jane Stand Out
Jane’s strength lies in its massive product catalog—offering access to over 1.6 million cannabis product variations—and its ability to integrate with over 70 POS systems, including Meadow. This makes it an attractive option for dispensaries looking to maintain brand consistency across their digital presence while ensuring their menus stay up-to-date automatically.
The platform’s automated menu management system generates product images for all inventory items, saving dispensaries significant time and resources. Jane’s analytics dashboard provides valuable insights into inventory performance, pricing strategies, and promotional effectiveness, allowing operators to make data-driven decisions.
For customer retention, Jane integrates seamlessly with loyalty platforms like Alpine IQ and other marketing tools, creating a comprehensive ecosystem for customer engagement and repeat business.
Considerations
While Jane excels as an e-commerce solution, its newer POS module has received criticism for glitches and slow menu syncing. Additionally, the platform’s delivery functionality is limited, relying on third-party integrations rather than native features. Some users have reported occasional system outages and performance delays during high-demand periods.
Best For: Dispensaries prioritizing branded customer experiences, extensive product catalogs, and flexible POS integrations. Jane is particularly well-suited for operators who want a dedicated e-commerce solution and either have an existing POS they’re satisfied with or are willing to work through the growing pains of Jane’s POS system.
Pricing: Contact Jane directly for custom pricing based on your dispensary’s needs.
Tymber
Tymber represents the next generation of white-label dispensary e-commerce platforms, combining native design flexibility with powerful marketing automation tools. This platform is built for cannabis retailers who want complete control over their brand identity and customer experience.
What Makes Tymber Stand Out
Tymber delivers a turnkey website and menu system that integrates natively with your POS and CMS, eliminating the friction often found in third-party integrations. What truly sets Tymber apart is its marketing powerhouse capabilities—built-in SEO management, automated email campaigns (including abandoned cart recovery), SMS/email marketing, and programmatic ad tracking all come standard.
The platform offers fully white-label solutions, meaning you maintain complete ownership of your website and customer experience. Integrated online payments streamline the checkout process, while detailed analytics provide insights into audience behavior, conversion rates, and advertising performance.
An innovative feature is Tymber’s “ice cream truck-style” delivery option built directly into the system, offering a unique approach to last-mile delivery that can differentiate your dispensary from competitors.
Tymber supports businesses of all sizes—from small single-location dispensaries to large multi-state operators—with integrations including Alpine IQ, Blaze, and other major cannabis technology providers.
Considerations
Tymber does not currently offer an API, which limits extensibility for dispensaries requiring custom development features. Pricing starts at $250/month, positioning it as a mid-to-premium option in the market.
Best For: Dispensaries launching brand-driven websites with strong SEO requirements and marketing automation needs. Tymber is ideal for retailers who value differentiation, want full control over their digital presence, and need sophisticated marketing tools to drive customer acquisition and retention.
Pricing: Starting at $250/month; contact Tymber for detailed pricing based on your specific requirements.
Quick Overview of Other Cannabis Ecommerce Platforms
While we’ve covered the major platforms in detail, several other specialized solutions deserve mention for dispensaries evaluating their options in 2025:
Dutchie remains a major player in the space, offering an integrated suite of POS, ecommerce, and payment solutions. The platform is particularly known for its compliance features, broad POS integrations, efficient menu management, and streamlined delivery workflows. Dutchie is worth considering if you need an all-in-one solution that handles multiple aspects of your dispensary operations.
TreezComm works seamlessly with the Treez POS system, making it an obvious choice for dispensaries already using or considering Treez for point-of-sale operations. The tight integration ensures robust menu management, comprehensive order history, and detailed customer profiles without the integration headaches.
Dispense focuses specifically on order management, menu customization, and customer experience optimization. Its cloud-based architecture ensures reliability, and it integrates with most major POS systems in the cannabis industry.
Shift4Shop serves a different segment of the cannabis market—primarily CBD and hemp businesses. Suppose you’re operating in the hemp/CBD space rather than THC dispensaries. In that case, Shift4Shop offers tailored solutions, including high-risk payment processing, age verification, and subscription options that other platforms may not prioritize.
Cova is best known as a POS system, but it also offers ecommerce capabilities. Highly rated for compliance features, user experience, and customer support, Cova represents another all-in-one option for dispensaries that want their POS and ecommerce managed by a single provider.
Final Thoughts
Final Thoughts: Choosing the Right Cannabis Ecommerce Platform
Selecting the best cannabis ecommerce platform for your dispensary is one of the most critical decisions you’ll make for your business. Whether you choose a specialized solution like Dutchie, Jane, or Tymber, or build on a flexible platform like WordPress or Wix, the right choice depends on your budget, technical capabilities, and growth strategy.
The platforms we’ve covered represent the best ecommerce platforms for cannabis dispensaries in 2025, each offering unique strengths:
- Cannabis-specific platforms (Dutchie, Jane, Tymber) provide seamless POS integration, compliance features, and online ordering explicitly built for cannabis retailers
- Flexible builders (WordPress, Wix) offer greater customization and control for dispensaries with development resources or unique branding needs.
For larger operations with substantial budgets, building a custom cannabis ecommerce platform from scratch with an experienced development team remains an option—though most dispensaries find that modern ecommerce solutions offer everything you need without the time and cost of custom development.
Beyond Your Ecommerce Platform: The SEO Advantage
Having the right ecommerce platform is only half the battle. Once your online store is live, potential customers actually need to find you. This is where cannabis SEO becomes critical to your success.
Even the best cannabis ecommerce platforms won’t drive revenue if your dispensary doesn’t appear when customers search for “cannabis near me” or “dispensary [your city]” on search engines. Strategic SEO helps you:
- Rank higher in local search results
- Drive more organic traffic to your online menu
- Increase revenue without paying for every customer click
- Build long-term digital assets that compound over time
Evergreen Cannabis SEO specializes in helping cannabis dispensaries and cannabis retailers optimize their online presence, improve search rankings, and streamline their operations to drive repeat business. Our proven track record includes assisting dispensaries across state lines to increase revenue through targeted cannabis SEO strategies and digital marketing that actually works for the cannabis industry.
An effective cannabis ecommerce platform combined with a strategic SEO approach and expert cannabis marketing is the winning formula for cannabis businesses looking to dominate their markets in 2025 and beyond.
Ready to enhance the customer experience and grow your dispensary? Contact Evergreen Cannabis SEO for a free analysis and discover how we can help you increase revenue with the right ecommerce and SEO strategy.
Last updated: 2025. The cannabis ecommerce landscape continues to evolve rapidly, with specialized platforms like Jane and Tymber joining established players to offer dispensaries more choices than ever. Whether you’re launching your first online menu or upgrading from an outdated system, understanding the strengths and limitations of each platform is crucial for making the right choice for your business.
